Somehow it's almost June. The last six months have been a blur in the best way – debuting our collection at Paris Fashion Week in January, taking in positive feedback, and coming home with a clearer vision of where ATH is headed. A whole new outlook and game plan.
Playing in the PFW world means aligning our operations with the fashion calendar. That means we need our collection for the following year (SS27) already in sampling to show in Paris again in June, while continuing our current production schedule for this year. A lot is moving at once but it's all been for the better. I'll be sharing previews and product descriptions over the next few months, so stay close.
For the upcoming release – a brand new 100% hemp cotton tee in our custom oversized cut, available in four colors. New darted crewnecks and hoodies in a midweight French terry, landing in similar colorways. And what we're most excited about is the new denim capsule collection we'll deliver toward the tail end of summer – a Japanese cotton flannel-lined, 14.5oz Cone Mills selvedge denim snap front jacket in a well-worn indigo with subtle distressing and staining, along with matching 5-pocket selvedge denim jeans in a slightly lighter wash. This set is rooted in traditional American denim. Alongside it, a charcoal version in Coreva Candiani denim, which represents something different entirely and a step into the future of denim. More on that soon.
All that said, thank you to our community for continuing to support what we do. Five years in wouldn't have happened without you. Stay tuned for a members-only sale on current stock to clear room for everything coming.
- EXCEL